'Being monitored like children' blasts shopper after Target launches new self-checkout change to 700 stores | 0K91R8M | 2024-04-22 17:08:01
TARGET shoppers have hit out at the store's latest self-checkout change, which added new cameras to registers.
The retailer is adding Truscan technology to registers, which detects unscanned items.
Customers will be alerted to scan the missed items through audio and visual cues.
Truscan will also track shoppers who repeatedly fail to scan items after being prompted to do so.
Target tested the new tactic and will roll it out to 700 of its nearly 2,000 locations nationwide.
But shoppers aren't looking forward to the change.
"We're being monitored like children," wrote one customer in a Facebook post.
"I know an easier way to solve your theft problems. Hire cashiers instead. Have you ever thought about that?" said another person.
Several shoppers echoed this sentiment, suggesting more cashiers rather than extra security measures.
"They could stop worrying about that unscanned chapstick if they, oh, I don't know, hired cashiers and paid decent wages," commented a customer.
"Or you can hire more cashiers," added another shopper.
"Big brother, watching every move you make. Even Walmart is realizing they made the same mistake but can not admit it," added another shopper, referring to Walmart's recent decision to pull self-checkout lanes at select locations.
<!-- End of Brightcove Player --> EFFECTS OF THEFT
In September, Target announced it had to close nine stores due to theft.
"We cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests and contributing to unsustainable business performance," Target said in a press release at the time.
The retailer tried to increase anti-theft measures at the locations before ultimately shutting them down.
Target said it tried adding "more security team members, using third-party guard services, and implementing theft-deterrent tools across."
"Despite our efforts, unfortunately, we continue to face fundamental challenges to operating these stores safely and successfully."
</div> </div> GOING THROUGH CHANGES
Target has implemented several self-checkout changes in efforts to decrease theft and curb long lines at registers.
This includes closing self-checkout at certain hours.
Most Target locations are open from 7 am or 8 am until 10 pm, but shoppers have found select locations limit the hours to between 10 am or 11 am until 8 pm.
The retailer also limited self-checkout machines to 10 items or less.
A spokesperson from Target told The U.S. Sun: "At select locations, we are testing self-checkout lanes of 10 items or fewer in order to reduce wait times and better understand guest preferences."
Customers with larger hauls must go to a traditional register with an employee.
Target recently announced it is making a huge change to its inventory, leaving shoppers to order specific items online.
Another self-checkout change left customers feeling like Target "really dropped the ball."
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