A Meme with Her Face Went Viral Online. Then She Noticed Something Strange About the Photo (Exclusive) Tabitha ParentOctober 25, 2025 at 4:00 AM 0 Brooke Wyatt/TikTok Brooke Wyatt.
- - A Meme with Her Face Went Viral Online. Then She Noticed Something Strange About the Photo (Exclusive)
Tabitha ParentOctober 25, 2025 at 4:00 AM
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Brooke Wyatt/TikTok
Brooke Wyatt. -
One influencer is speaking out, after a meme of her face — which she believes to be AI-generated — went viral online
The image used in the meme features a screenshot of influencer Brooke Wyatt from a video that she posted nearly two years ago in 2023; however, she says the image appears to have been edited
Speaking exclusively with PEOPLE, Wyatt opens up about what it was like seeing the meme for the first time, and how it's causing her to reassess her online safety
Influencer Brooke Wyatt had no idea that a meme bearing her likeness was circulating until friends started sending it to her."My reaction at first was, 'That's really funny,'" she tells PEOPLE.The meme features a picture of Wyatt looking gleeful with her hands over her mouth. Above the image, text reads: "Any drunk white girl when you tell them you have cigarettes."The image featured in the meme is a screenshot from an earlier video Wyatt made on TikTok in 2023. In her original video, Wyatt jokingly dances to "Hands Up" by Ayesha Erotica, while text over her video reads: "How I feel when I pay in cash & my bank account stays the same."
Brooke Wyatt
Brooke Wyatt.
However, her amusement at the new iteration of her video faded when she realized that the room in the background looked somewhat different from the college room she had posted the video from originally."I noticed they added a clock above my bed. They added a pillow," she says, of whoever combined her likeness into the meme.While it's unclear how the original creator of the meme modified the image — whether through AI, which is what Wyatt believes to be the case, or another editing software — the girl in the picture is unmistakably Wyatt."I think they probably do that for maybe copyright reasons or trademark, so I can't claim it's my photo," she speculates. "I felt violated just because they were editing my room and making it look different."
Brooke Wyatt's image in the meme.
The context of the meme is not necessarily her vibe, Wyatt says, but she also acknowledges that it's not the worst portrayal of her.The incident did, however, prompt Wyatt to rethink her presence online and her role as an influencer.
"The thing I am concerned about with AI, and I've seen this with other creators, is people take their faces and completely warp them into a video of something that completely didn't say," she says.
Brooke Wyatt/TikTok
The difference between Wyatt's room in the meme and in real life.
"That worries me because again, that's out of our control. Legally, I'm not sure how that works. That's a scary territory to enter, especially as creators get bigger."Ever since she started putting her life online, Wyatt, who has amassed a following of nearly half a million people for her lifestyle-centric content and candid discussions about her food allergies, has been careful about what she shares.While in college, Wyatt lived alone, and she recalls being very cautious about what sharing her living status might mean for online followers.
"It does freak me out and scare me, especially when I hear weird stories about my friends that have had people totally in their buildings," she says."I think the parasocial relationships with people ... it's a very online thing," she continues. "I love my job. I have zero complaints, but with that being said, security and paying attention to what I put online and even certain angles of my house, I'm very particular about."
Brooke Wyatt
Wyatt's room.
She explains that she never posts in real time, and especially when she lived in New York City, was extremely cautious about sharing snapshots featuring any windows in her apartment.Now that she's moved back home to Indiana, Wyatt says living with her boyfriend and close to her dad has brought her a heightened sense of safety.
Wyatt loves sharing her life with her community online, and over the years, has watched her following grow and grow."I like to say I'm a safe space," she says. "I want it to be an outlet. I don't want it to be drama. I want it to be just neutral, uplifting."As she looks to the future as a content creator, Wyatt is excited to continue growing in the online world — despite the "hazards" that come with working in the online space.She's been with her boyfriend, Bryce Wetzel, for seven years, and can anticipate her content shifting as she enters new eras of her life alongside him.
"Bryce and I've actually talked about this with kids and things, and obviously that's a really long ways away. I think I'm not comfortable with putting like kids in certain things like that online," she shares. "I think I could see myself in this bridal era next. I'm just so excited to see how my career continues to blossom."
Regardless, the changes that AI is bringing to the online world aren't dissuading Wyatt from pursuing her blossoming career in the influencer world."I think in the next couple years things are really gonna shift for me and my career too," she says.
on People
Source: "AOL Entertainment"
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