Fashion expert breaks down the most popular designers in each state across the United States
Have you ever wondered what the most popular designers and brands are in each state? In the South, shoppers love preppy vacation brands like Lilly Pulitzer, while in the Northeast, women often opt for workwear brands like J. Crew. To find out the most popular designers, FEMAIL received data from Poshmark and Afterpay - and looked at analytics from Google Trends state by state - to discover where women are shopping as well as what they're searching for and buying.
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