Starbucks and McDonald's both face a major problem - and it's not just plunging sales or high prices

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Starbucks and McDonald's both face a major problem - and it's not just plunging sales or high prices

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McDonald's and Starbucks share the accolade of being the biggest - and, in the past at least, the best - at what they do. But they now have three other unwanted things in common. They have both been lambasted for putting up prices in the past two years. And that has led both to lose customers - as they admitted this week in their latest earnings. On Monday, McDonald's reported its sales had fallen for the first time in years.
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