Mark Giannotto, USA TODAY Mon, October 19, 2026 at 5:16 PM UTC · 5 min read About Our Ads Advertisement Advertisement Advertisement The first game of the 2026-27 NBA regular season will officially tip off in the middle of the afternoon, and NBC hopes it can become an annual addition to the league's traditional opening night schedule.
The Detroit Pistons are set to host the Boston Celtics at 3 p.m. ET on Tuesday, Oct. 20, with "College Gameday-style activations," a "Blue Carpet" experience, a marching band rendition of "Roundball Rock" and other special festivities planned around Little Caesars Arena and downtown Detroit throughout the day, according to NBA league officials. The afternoon tip is an experiment conceived by the NBA and NBC entering Year 2 of their massive 11-year, $27-billion media rights partnership , with the goal of turning opening night into an all-day event.
"We kind of challenged the NBA," NBC Sports Executive Vice President Justin Byczek told USA TODAY Sports . "We think opening day should be expanded, and we'd love to be the network that gets behind it, and over the course of the next decade, let's try to understand where opening day can get to."
1. Shai Gilgeous Alexander, Oklahoma City Thunder (Alonzo Adams, Imagn Images) 2. Nikola Jokić, Denver Nuggets (Jesse Johnson, Imagn Images) 3. Victor Wembanyama, San Antonio Spurs (Wendell Cruz, IMAGN IMAGES via Reuters Connect) 4. Luka Doncic, Los Angeles Lakers (Marc Lebryk, Imagn Images) 5. Giannis Antetokounmpo, Miami Heat (Sam Navarro, Imagn Images) 6. Jalen Brunson, New York Knicks (Bill Streicher, Imagn Images) 7. Kawhi Leonard, Los Angeles Clippers (Ronald Martinez, Getty Images) 8. Anthony Edwards, Minnesota Timberwolves (David Berding, Getty Images) 9. Jayson Tatum, Boston Celtics (Winslow Townson, Getty Images) 10. Cade Cunningham, Detroit Pistons (Gregory Shamus, Getty Images) 11. Stephen Curry, Golden State Warriors (Ronald Martinez, Getty Images) 12. Kevin Durant, Houston Rockets (Alex Slitz, Getty Images) 13. Donovan Mitchell, Cleveland Cavaliers (Gregory Shamus, Getty Images) 14. Tyrese Maxey, Philadelphia 76ers (Emilee Chinn, Getty Images) 15. Jaylen Brown, Boston Celtics (Luiza Moraes, Getty Images) 16. Karl-Anthony Towns, New York Knicks (Elsa, Getty Images) 17. Devin Booker, Phoenix Suns (Tyler Kaufman, Getty Images) 18. Tyrese Haliburton, Indiana Pacers (Gregory Shamus, Getty Images) 19. LeBron James, Philadelphia 76ers (Emilee Chinn, Getty Images) 20. Bam Adebayo, Miami Heat (Megan Briggs, Getty Images) 21. Jamal Murray, Denver Nuggets (Scott Taetsch, Getty Images) 22. Jalen Williams, Oklahoma City Thunder (Joshua Gateley, Getty Images) 23. Chet Holmgren, Oklahoma City Thunder (JOSHUA R. GATELEY, Getty Images) 24. Scottie Barnes, Toronto Raptors (Cole Burston, Getty Images) 25. Jalen Johnson, Atlanta Hawks (Kevin C. Cox, Getty Images) 26. James Harden, Cleveland Cavaliers (Sarah Stier, Getty Images) 27. OG Anunoby, New York Knicks (Maddie Meyer, Getty Images) 28. Stephon Castle, San Antonio Spurs (Alex Slitz, Getty Images) 29. Amen Thompson, Houston Rockets (Kenneth Richmond, Getty Images) 30. Pascal Siakam, Indiana Pacers (Maddie Meyer, Getty Images) 31. Cooper Flagg, Dallas Mavericks (Ron Jenkins, Getty Images) 32. Austin Reaves, Los Angeles Lakers (Ezra Shaw, Getty Images) 33. Lamelo Ball, Charlotte Hornets (Joshua Gateley, Getty Images) 34. Paolo Banchero, Orlando Magic (Rich Storry, Getty Images) 35. Kyrie Irving, Dallas Mavericks (Sean M. Haffey, Getty Images) 36. Evan Mobley, Cleveland Cavaliers (Jason Miller, Getty Images) 37. Anthony Davis, Dallas Mavericks (Ronald Martinez, Getty Images) 38. Deni Avdija, Portland Trail Blazers (Christian Petersen, Getty Images) 39. Jalen Duren, Detroit Pistons (Jason Miller, Getty Images) 40. Alperen Sengun, Houston Rockets (Tim Warner, Getty Images) 41. Joel Embiid, Philadelphia 76ers (Mitchell Leff, Getty Images) 42. Franz Wagner, Orlando Magic (Rich Storry, Getty Images) 43. Lauri Markkanen, Utah Jazz (Patrick Smith, Getty Images) 44. De’Aaron Fox, San Antonio Spurs (Alex Slitz, Getty Images) 45. Trae Young, Atlanta Hawks (Jason Miller, Getty Images) 46. Derrick White, Boston Celtics (Maddie Meyer, Getty Images) 47. Dylan Harper, San Antonio Spurs (Alex Slitz, Getty Images) 48. Jaren Jackson Jr., Utah Jazz (Chris Gardner, Getty Images) 49. Rudy Gobert, Minnesota Timberwolves (David Berding, Getty Images) 50. Zion Williamson, New Orleans Pelicans (Sean Gardner, Getty Images) 1 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 1. Shai Gilgeous Alexander, Oklahoma City Thunder (Alonzo Adams, Imagn Images) 1 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 1. Shai Gilgeous Alexander, Oklahoma City Thunder (Alonzo Adams, Imagn Images) 2 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 2. Nikola Jokić, Denver Nuggets (Jesse Johnson, Imagn Images) 3 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 3. Victor Wembanyama, San Antonio Spurs (Wendell Cruz, IMAGN IMAGES via Reuters Connect) 4 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 4. Luka Doncic, Los Angeles Lakers (Marc Lebryk, Imagn Images) 5 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 5. Giannis Antetokounmpo, Miami Heat (Sam Navarro, Imagn Images) 6 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 6. Jalen Brunson, New York Knicks (Bill Streicher, Imagn Images) 7 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 7. Kawhi Leonard, Los Angeles Clippers (Ronald Martinez, Getty Images) 8 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 8. Anthony Edwards, Minnesota Timberwolves (David Berding, Getty Images) 9 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 9. Jayson Tatum, Boston Celtics (Winslow Townson, Getty Images) 10 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 10. Cade Cunningham, Detroit Pistons (Gregory Shamus, Getty Images) 11 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 11. Stephen Curry, Golden State Warriors (Ronald Martinez, Getty Images) 12 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 12. Kevin Durant, Houston Rockets (Alex Slitz, Getty Images) 13 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 13. Donovan Mitchell, Cleveland Cavaliers (Gregory Shamus, Getty Images) 14 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 14. Tyrese Maxey, Philadelphia 76ers (Emilee Chinn, Getty Images) 15 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 15. Jaylen Brown, Boston Celtics (Luiza Moraes, Getty Images) 16 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 16. Karl-Anthony Towns, New York Knicks (Elsa, Getty Images) 17 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 17. Devin Booker, Phoenix Suns (Tyler Kaufman, Getty Images) 18 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 18. Tyrese Haliburton, Indiana Pacers (Gregory Shamus, Getty Images) 19 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 19. LeBron James, Philadelphia 76ers (Emilee Chinn, Getty Images) 20 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 20. Bam Adebayo, Miami Heat (Megan Briggs, Getty Images) 21 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 21. Jamal Murray, Denver Nuggets (Scott Taetsch, Getty Images) 22 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 22. Jalen Williams, Oklahoma City Thunder (Joshua Gateley, Getty Images) 23 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 23. Chet Holmgren, Oklahoma City Thunder (JOSHUA R. GATELEY, Getty Images) 24 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 24. Scottie Barnes, Toronto Raptors (Cole Burston, Getty Images) 25 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 25. Jalen Johnson, Atlanta Hawks (Kevin C. Cox, Getty Images) 26 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 26. James Harden, Cleveland Cavaliers (Sarah Stier, Getty Images) 27 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 27. OG Anunoby, New York Knicks (Maddie Meyer, Getty Images) 28 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 28. Stephon Castle, San Antonio Spurs (Alex Slitz, Getty Images) 29 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 29. Amen Thompson, Houston Rockets (Kenneth Richmond, Getty Images) 30 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 30. Pascal Siakam, Indiana Pacers (Maddie Meyer, Getty Images) 31 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 31. Cooper Flagg, Dallas Mavericks (Ron Jenkins, Getty Images) 32 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 32. Austin Reaves, Los Angeles Lakers (Ezra Shaw, Getty Images) 33 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 33. Lamelo Ball, Charlotte Hornets (Joshua Gateley, Getty Images) 34 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 34. Paolo Banchero, Orlando Magic (Rich Storry, Getty Images) 35 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 35. Kyrie Irving, Dallas Mavericks (Sean M. Haffey, Getty Images) 36 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 36. Evan Mobley, Cleveland Cavaliers (Jason Miller, Getty Images) 37 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 37. Anthony Davis, Dallas Mavericks (Ronald Martinez, Getty Images) 38 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 38. Deni Avdija, Portland Trail Blazers (Christian Petersen, Getty Images) 39 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 39. Jalen Duren, Detroit Pistons (Jason Miller, Getty Images) 40 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 40. Alperen Sengun, Houston Rockets (Tim Warner, Getty Images) 41 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 41. Joel Embiid, Philadelphia 76ers (Mitchell Leff, Getty Images) 42 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 42. Franz Wagner, Orlando Magic (Rich Storry, Getty Images) 43 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 43. Lauri Markkanen, Utah Jazz (Patrick Smith, Getty Images) 44 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 44. De’Aaron Fox, San Antonio Spurs (Alex Slitz, Getty Images) 45 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 45. Trae Young, Atlanta Hawks (Jason Miller, Getty Images) 46 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 46. Derrick White, Boston Celtics (Maddie Meyer, Getty Images) 47 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 47. Dylan Harper, San Antonio Spurs (Alex Slitz, Getty Images) 48 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 48. Jaren Jackson Jr., Utah Jazz (Chris Gardner, Getty Images) 49 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 49. Rudy Gobert, Minnesota Timberwolves (David Berding, Getty Images) 50 / 50 Jokić, Shai or Wemby? Ranking the NBA's 50 best players 50. Zion Williamson, New Orleans Pelicans (Sean Gardner, Getty Images) Why the NBA is playing an afternoon game on opening day This will be the first time in 15 years that more than two games will be played on the first day of the NBA season, and it only happened in 2011 because of a lockout-shortened schedule. It will also be the first-ever NBA opening-day tripleheader broadcast nationally.
NBC's opening night coverage for the 2026-27 season features the ring ceremony and banner raising for the defending NBA champion New York Knicks, their first game against LeBron James, Jaylen Brown and the new-look Philadelphia 76ers and a Western Conference Finals rematch between the San Antonio Spurs and Oklahoma City Thunder.
But the network saw an opportunity to generate excitement before the two primetime windows that have typically defined the NBA's regular season debut. NBC pointed to strong viewership for its 2026 Major League Baseball Opening Day doubleheader, which also began with an afternoon game.
NBC is confident putting Celtics vs. Pistons on a national broadcast network in the afternoon can add to the buzz leading into the Knicks' pregame title coronation, with coverage from Madison Square Garden on streaming platform Peacock bridging the gap between the first two games of the tripleheader.
"The benefit of a decade-long partnership is the ability to test and to try new things," said Byczek, who oversees programming and rights management for NBC Sports. "We pushed them pretty hard to kind of say we really believe this is going to be a good opportunity to add some excitement to opening day. They went out as a great partner and found the right combination of people and teams and partners and arenas and folks that wanted to raise their arm and get behind it."
General view of shirts on the seats at Madison Square Garden before a 2025 opening night game between the New York Knicks and Cleveland Cavaliers. NBA senior vice president for broadcast content Paul Benedict said it wasn't a hard sell. The league wanted to lean more into opening night's spot as a distinctive event on the sports calendar.
The NBA, through NBC's wide reach as a national broadcast network, sees a chance to create excitement throughout the day on platforms more likely to attract the casual fans that can grow the product moving forward. For NBC, this is another way to potentially enhance the value of its NBA package and create the tentpole events that attract more viewers.
The NBA gets an additional standalone national showcase game on a day and time in which it will face minimal competition from other major professional sports.
"The conversations with NBC have always been built around not even just a tripleheader, but the entirety of the day," Benedict told USA TODAY Sports. "The thinking being when you turn on 'The Today Show,' you're going to get some NBA flavor. That's pretty exciting for us, the opportunity to be on NBC and celebrate the start of the season."
Finding the right host was also crucial. Not every NBA fanbase and city wants a day game to start the season. It's not part of the sport's culture like MLB opening day or the first Sunday afternoon of NFL season.
Byczek compared the process to a "Jenga puzzle" in terms of figuring out what franchises were interested in hosting the game, and then identifying an opponent that would present the best possible matchup for a national audience. The NBA brought the idea of hosting an afternoon opener to "some teams," according to Benedict.
"Detroit raised their hand and was all-in from Day One," he said, "and to put a 60-win team on that's built such a great sports community, specifically around the downtown area where they can rally around it, was appealing. And then when you pair them with the Boston Celtics , that just fit the criteria of adding another elite matchup if you're going to turn this into a tripleheader. The Pistons have really bought into this."
Neither the league nor NBC committed to an afternoon game to start the NBA season beyond this year, with both sides emphasizing the results from Tuesday will dictate what happens next.
"We'll evaluate it and see whether this is something that is here to stay. Who knows? Maybe we expand it from here as well," Byczek said. "We don't ever want to remain status quo. We want to test new things, try new things, and this one ... hit us right between the eyes of let's try to do more on opening day."
The NBA opening day game between the Boston Celtics and Detroit Pistons on Tuesday, Oct. 20, is set to tip off at 3 p.m. ET.
Location : Little Caesars Arena (Detroit)
This article originally appeared on USA TODAY: Why Celtics vs. Pistons is opening NBA season in rare daytime game
Source: Sports
0 Comments