Meta to offer choices on personal Facebook and Instagram ads, EU says - FORTE MAG

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Monday, December 8, 2025

Meta to offer choices on personal Facebook and Instagram ads, EU says

Meta to offer choices on personal Facebook and Instagram ads, EU says

PARIS, Dec 8 (Reuters) - Meta has committed ​to give Facebook ‌and Instagram users in the ‌European Union a choice when it comes to personalised ads, ⁠in ‌line with the EU's Digital Markets ‍Act, the European Commission said on Monday.

"Meta will ​give users the effective ‌choice between consenting to share all their data and seeing fully personalised advertising, and ⁠opting to ​share less ​personal data for an experience with more ‍limited ⁠personalised advertising," the commission said in a ⁠statement.

(Reporting by Louise Breusch ‌Rasmussen, editing by ‌Bart Meijer)