McDonald's finally admits to reality about its existing menu in fight with Chick Fil-A

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McDonald's finally admits to reality about its existing menu in fight with Chick Fil-A

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McDonald's has spent decades perfecting the art of the burger. But now, its admitting what customers have known for years — chicken and drinks are a big deal too. On Tuesday, the fast-food giant announced it was creating three C-suite roles to analyze menu offerings in three categories: beef, chicken, and beverages and desserts. It's a clear sign that McDonald's is done playing defense in the chicken and drinks wars — and is now taking direct aim at competitors with more specialized menus.
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