Meghan Markle's Lifestyle Brand Name Change Was Hidden in Plain Sight on Her Instagram All Along!

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Meghan Markle's Lifestyle Brand Name Change Was Hidden in Plain Sight on Her Instagram All Along!

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Meghan Markle may be rebranding her lifestyle company, but she's been dropping subtle clues about it on Instagram. On Feb. 18, the Duchess of Sussex, 43, announced in a personal video on Instagram that she was changing the name of her lifestyle brand, formerly known as American Riviera Orchard, to its new name: As Ever. "Last year, I had thought, 'American Riviera, that sounds like such a great name.' It's my neighborhood; it's a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area," she said.
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