Meghan Markle reveals reason she ditched American Riviera Orchard name - but locals may not be convinced

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Meghan Markle reveals reason she ditched American Riviera Orchard name - but locals may not be convinced

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Meghan Markle has revealed a rebrand of her American Riviera Orchard lifestyle collection and explained why she made the decision to change its name to As Ever - but previous reports cast doubt on the Duchess's reasoning. The mother-of-two, 43, took to her new Instagram account which boasts 1.8 million followers, to introduce the new name of her passion project. The mother-of-two claimed that the original name of her brand 'limited' her to ingredients that were made in the area, and explained she instead wanted a broader name; something she claimed she has been working on 'for the past few years'.
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