Applebee's changes its playbook on deals after sales slump a staggering six percent

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Applebee's changes its playbook on deals after sales slump a staggering six percent

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Applebee's has made a major admission - its famous $1 margaritas and 50 cents wings are no longer enough to get customer through the door. Sales for the three months to the end of September fell six percent on the same time a before, parent company Dine Brands said last week. It means the chain's sales have now fallen for six straight quarters stretching back to early 2023. Bosses admitted its old 'playbook' of rotating low-cost specials is not working in today's market, where diners want value across entire meals, not just selected items.
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