Publishers are 'forced' to use Google's advertising products, Mail expert tells landmark trial
Publishers are 'forced' to use Google's advertising products, Mail expert tells landmark trial
Publishers are effectively forced to use Google's advertising products, a senior publishing executive told a landmark trial in which the tech giant is accused of operating a monopoly. Matthew Wheatland, Chief Digital Officer at dailymail.com, was called by the US Department of Justice as their sole witness to rebut Google's case at the end of a trial that has lasted 15 days. Government lawyers accuse Google of trying to monopolise display advertising on websites and depriving the publishing industry, including news websites, of hundreds of millions of dollars in revenue.
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